Founder & Owner
Susie Lane Susie’s career spans 20+ years in the finance industry. The majority spent in the NBA where she worked as Director of Budget and Finance for the Atlanta Hawks. She also took on that role for the Atlanta Thrashers, Philips Arena and the Atlanta Spirit companies before she retired in 2006. She is a huge advocate for animal rescue and serves as a global ambassador for Rescue Project where she brings awareness to local shelters through triathlon, cycling and running. She also serves on the Board of Directors for Friends To The Forlorn Pitbull Rescue where she runs the foster and adoption programs. Susie is an Ironman and multi Ironman 70.3 finisher.